This report was developed from brand campaigns which targeted teenagers from 13 to 17 years of age as their primary users.

This report was developed from brand campaigns which targeted teenagers from 13 to 17 years of age as their primary users.
Angela Connor discusses a recent white paper by eModeration on moderating teens and tweens.
A white paper examining the psychology and online behaviour of teens and tweens, and what that means for brands engaging with this group online.
eModeration published a white paper on advertising to teens and tweens online. From eModeration's abstract on the paper:
"For American kids ages 6-11, the Internet is much more of an entertainment platform than it is a venue for communicating, with most of the entertainment