The Moderator Community
A content rich gateway for community managers, moderators & social media enthusiasts!

pharmaceutical

Helping Roche Engage with the Diabetes Online Community

There's one big Pharma company producing glucose meters and pumps and listening. Not only listening, but they’d like to start building a closer relationship


Pharmaceutical Social Media Case Studies

Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse 'there's too much regulation


3 Social Media Case Studies for the Pharmaceutical Industry

It's seems the pharmaceutical industry has encountered a BIG wake up call to join the social media bandwagon or risk being left behind. There are critical issues they face as they desire to join the conversation around regulation. Pharma companies we've spoken to - to put it simply - are scared. They want to participate, they have the money to invest and the partners to create compelling content - but are the barriers to high to dip their toe in the shallow end of the pool?

In researching pharmaceutical companies who have entered the social media arena, we stumbled across some valuable resources and prepared a case study presentation you can view below.


Firstly, allow me to share the most valuable resources I found.  Mark Senak - is an expert in law and has blogged about the regulatory issues extensively in his blog Eye on FDA . Mark's blog led me to TNS Cymfony - a resource rich site full of white papers, reports and content around social media and a special report around Connecting with Patients, Overcoming Uncertainty.

We've featured 3 prominent pharmaceutical brands and case studies around their social media efforts:

1.  GlaxoSmithKline: Alli Drug

2.  Bayer Schering Pharma: World Contraception Day

3.  Johnson & Johnson: JNJ BTW blog

Click here to view the presentation

 

 

 

 

 

 

Syndicate content
Feedback Form