I think Social Friending is Scalable, but not neccessarly with one person reaching out to thousands of people.

I think Social Friending is Scalable, but not neccessarly with one person reaching out to thousands of people.
This is a video made about the types of members you're likely to encounter in an online community.
Millington is writing about how to motivate members and admits that 'you can allow people to do a lot of things, but unless you give them a strong reason to do
"Just because you are the community manager it doesn’t mean you should have all the power and responsibility.
The author is writing about how important conversations in social media are. Interaction is part of the experience and expectation.
´Members of your online community are doing you a great service when they contribute and get involved´says Reed and shows you 10 free ways to rewards members
'Members of your community do a lot. You rely on them to make the community a success.