What can small and large companies do to engage their fans on Facebook?

What can small and large companies do to engage their fans on Facebook?
A concise, pratical overview of why and how companies and brands should create Facebook fan pages. There's many lessons in this blog post that apply to all
How to build a successful Facebook fan page by installing the right applications:
Article gives 5 points of advice for building a successul Facebook fan page for businesses:
Facebook is fast becoming the ultimate driving force behind viral content distribution:
Dave Rigotti provides a great overview about the benefits of Facebook Fan Pages.
Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood?