'Reward management:' Mayo Clinic's approach to social media in healthcare
In this video, Lee Aase talks with Bryan Person about how his healthcare institution manages to engage in social media while working with the delicate legal issues they are facing. [...] ""We're really blessed to have a legal team that looks at risk management as also reward management," Lee told me in a video conversation recorded at Mayo Clinic's headquarters in Rochester, MN last week. "It isn't all about preventing bad things from happening; [instead], it's looking at, 'What is the realistic possibility or probability of bad things happening, but also, what's the upside? What are the benefits?'"" [...]
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