ReadWriteWeb Guide to Online Community Management

ReadWriteWeb published a premium report on online community management. "A team of five ReadWriteWeb researchers worked together for four months scouring the web for hundreds of blog posts and articles about online community management. We curated that collection down to the very best articles, then excerpted the best talking points, data points, advice and reflection on key topics. We then wove all those nuggets of wisdom into a cohesive report, mixed with our own perspectives on often controversial topics. We start out with the basics, our most information-dense answers to the first questions most companies ask about online community. ("Should we be on Facebook? Should we have a blog?") Then we dive deep into four key areas: Return on Investment, Job Description, the Marketing/Customer Service Balance and Dealing With Challenging Community Members. Each of those sections begins with a summary of highlights and one link that we recommend checking out if you read nothing else."[...]