On Measuring Social Media … thoughts and a Scorecard

Marshall Sponder's article mentions different ways to measure social media. He compares different approaches to measuring and explains the pros & cons of each one.

"I planned to write one post that shows my own approach to Social Media Scorecarding but found there’s too much to discuss – so this first of two posts talks about what is wrong with two of three Agency Approaches to Measuring Social Media I will discuss below.

First, I read Agency Approaches to Measuring Social Media by Nathan Gilliatt recently and his post comparing Conversation Impact , Fluent 2009 and Digital Footprint Index, lead me to think deeply about all three approaches and come up with my own scorecard, based on the Digital Footprint Index with I will publish in my next post."