Latest Nielsen Study on The Global Online Media Landscape (April 09)

Understanding the direction of online media in the midst of an historical downturn is perilous. But despite daily signs of downward-facing trajectories for this industry, positive trends outweigh the negative, and online’s share of advertising and commerce will continue its upward trend as we emerge from the recession. This report takes an in-depth look at the global state of the online media today, including audience engagement, video, mobile, e-commerce, online advertising and social media, and where we may be headed.