ideasonideas - Eric Karjaluoto discusses design, brands and experience » Blog Archive » More mess; less B.S. (or: Nine simple su

Eric Karjaluoto gives his advice on how to engage in social media. Summary: Advertise less, listen to what's being said, learn from it, define your purpose, speak human, have a personality, play, "give us the good stuff", avoid the quicksand and surprise people. [...] "I suggest you try to think about social media from a less ad-centric perspective. First of all, try to pull people into what you’re saying instead of pushing your message out to everyone. You might also find this easier if you think “narrowcasting” instead of broadcasting. For example, a company like Parkay might do better by creating a great resource for aspiring chefs rather than by blasting everyone with their message at a time of great importance." [...]