Five Implications for the Social Media Agency - Inspired from Agency.com Youtube Pitch

Karl Long on Social Media Agencies: "Generally Interactive Agency bread and butter is in “big bang” marketing and implementation, expensive expensive web sites, experience “orgy” microsites, big spend banner campaigns and intersticials, basically mass marketing on the web. The more expensive it is to implement the more money the agency makes. Succeeding in Social Media turns that model on its head as implementation tools are generally very cheap in comparison with traditional interactive projects, it’s the ideas that are valuable. This can be likened to the advertising agency problem of if your revenue is tied to advertising spend then how can you move into advertising that costs a 100 or a 1,000 times less?"