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"Today we face an entirely new environment for innovation and getting things done. The days of the lone genius quietly toiling away in pursuit of that 'Eureka' moment to revolutionise an industry are all but over. We are now in the days of asking and listening to our customers and working with them in out innovation cycles. Innovation demands collaboration. [...]"
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A must read for any company or group of people!
I've just studied this whitepaper and have based an entire presentation on it's content. Extremely insightful, practical and valuable.