A content rich gateway for community managers, moderators & social media enthusiasts!
Building and Sustaining Brand Communities
added by gaby rosario on Feb 11, 2010
The Radian6 community management team has put together a comprehensive ebook this month about building, managing and sustaining brand communities. In this ebook, Amber Naslund and Lauren Vargas have covered:
- What makes up a community;
- How you make the case for community to your internal teams;
- What sorts of resources you’ll need to build out, maintain, and grow your community;
- What roles you’ll need to hire for and what attributes and expertise you’ll need to keep an eye out for – and avoid – when hiring for those roles;
- Best practices for building a thriving community;
- How to measure the impact of your community;
- And looking toward the future at a mature community model
Source: http://www.radian6.com/
Published on: Thu, 11/02/2010 - 07:36
- Login or register to post comments
-
- gaby rosario's resources
Things you can do...
... Join a Discussion
... Submit a Resource
... Post or Apply for a Job
... Add or Attend an Event
... Provide Feedback
... Invite a Friend
Who's New
Who's Online
Great resource!
Thanks Gaby!What a fantastic resource. I've downloaded it and browsing through the various sections.
:-) Maria
my pleasure
its awesome when you discover these gems!
The is a great document
Hi Gaby thanks for posting this document. I think its a good read , I suppose one has to be aware that it is a selling tool for Radian 6 , but other than , its a great resource to share