6 Reasons NOT to Launch a Corporate Social Network

Stephen Baker, a senior writer at BusinessWeek, recently published "Starting a Corporate Social Network? Don't." Amber shares six reasons NOT to launch a corporate social network: 1. You don't have a clear purpose or plan. 2. Your primary goal is outreach to the masses. 3. You want to "make something viral" (and you're not quite sure what that "something" is). 4. You're not sure how members of the social network will benefit. 5. You're relying on content (rather than relationships) to bring people back. 6. Your people have no reason to talk with each other.