Daniela Arens's Resources
Nestle Meets Greenpeace’s Demands Following Social Media Backlash
added by Louise D on May 18, 2010
Following the reaction to Nestle's response to users on Facebook over Greenpeace's video, Nestle have revisited their palm oil policy:
Community Pages
added by Daniela Arens on May 10, 2010
Millington considers the implications of Facebook's new community pages:
Nobody Can Stop Facebook Because Nobody Understands Facebook
added by Daniela Arens on Apr 27, 2010
More insights into the complexity of Facebook
3 Ways Live Events Improve Online Communities
added by Daniela Arens on Apr 7, 2010
Katie suggests three ways how live events can help improve your online community.
Moderators Reading List for Online Community
added by Daniela Arens on Mar 16, 2010
Great list of articles that "we believe can be most helpful to both novice and expert community managers alike..."
You Don’t Need a Social Media Strategy
added by Esther on Mar 16, 2010
This is just one of Julie´s great articles in which she is sharing her experience in brand building. Her approach is a different one than others:
Top Best Social Network Sites for Corporate Business Marketing Professionals
added by Daniela Arens on Mar 10, 2010
The author provides overview of the top 17 best social networking sites for corporate business marketing professionals.
Top Ten Branded Social Media Nightmares
added by Edwina on Mar 2, 2010
Ron Callari reviews some of the worst social media nightmares of the past year, among them the United Breaks Guitars story and Domino's Pizza desaster.
69% of Companies Focus on Twitter; 61% Have No Clue of Its ROI
added by Daniela Arens on Feb 25, 2010
[...]
Moderation in Social Networks
added by Tia Fisher on Feb 23, 2010
Marketing to consumers on social networks is a fast-growing area for brands, who now want to “fish where the fishes are” as Coca-Cola’s recent social media
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