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Customer Experience: Do You Really Know Your Audience?

  Suggestions on how to build and improve customer interaction:


Bill Johnston shares his advice on conducting member research:  


Online Community & Social Media Compensation

Bill Johnston shares some insights from the Online Community & Social Media Compensation Study that was conducted by Forum One Networks in July of this year.


Tom Humbarger shares data from an experiment in which a community was actively managed for a while, and then any active community management was stopped


Welcoming our new Partners: Forum One Networks and Online Community Research Network

We are striving to present to you the most interesting and valuable content. A few months ago we reached out to Bill Johnston and Heather Virga from Forum One Networks. Today we are happpy to announce our partnership.

Their dedicated team creates valuable studies around the community sector and we´d encourage you to visit their community of world´s leading online professionals.

About Forum One Networks

Forum One Networks is a division of Forum One Communications, a web strategy and development group based out of California. Forum One Networks produces events, conducts research, and provides networking and strategic consulting for online community and social media professionals. Forum One Networks is directed by Bill Johnston, who oversees a staff of senior advisors, researchers, and event coordinators.

About the Online Community Research Network (OCRN)

The OCRN is a professional network of online community and social media practitioners. In addition to receiving six research studies throughout the year on timely social media and online community topics, their members have access to our growing library of research reports (currently 12 reports are available to members). Their members may also connect with each other in monthly Roundtable calls, quarterly webinars and through the robust online community.

 

 

 

Virtual Community Attraction: Why People Hang Out Online

This is an academic research paper from 2004 on why people hang out online. The authors examined asked members directly about their motivations for joining the


Understanding retweeting on Twitter

The author explains how best to retweet on Twitter.


Survey on Spanish Online Communities: What value do communities bring to an organization?

One of our community members, Miguel Cornejo, would like your help with a survey. If you know any managers of Spanish communities, please help us spread the word!

 

"Macuarium Network, together with the Spanish Society of Community
Managers, is currently running a survey of Spanish online communities,
which is presented here:

 



http://emekaeme.wordpress.com/estudio-comunidades-online-2009/

 



The survey aims to know how organizations in Spain use communities and
interact with them, how they run them, what sort of value they hope to
create and actually harvest. We want to track good practices and to
build proof of the usefulness of communities in all types of
organizations, from banking to NGOs.

 


The promoters would like the survey to be as complete and representative
as possible, and they're inviting all Moderator Community members to
mobilize: either to fill in the survey (if they're Spanish) or to track
and coax their Spanish community manager friends and contacts into doing
so. The better the data, the more powerful the message, and the more
useful to all.

 


The results of the survey will be two: a highlights part, released free
to the public, and a complete version, free to survey participants.

 


Now, go and start filling those fields :-)".

 

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Are you also researching online communities and need help with a survey? Feel free to drop us a note if you'd like us to spread the word - we're happy to help!

Blog Article
Category: Social Networking

Mike Gotta outlines some thoughts from his work on interconnection between social networking and identity management.


White Paper
Category: Industry Insights

Simon Chadwick has conducted hundreds of interviews with client-side researchers and concluded that “.. clients’ expectations of their research agencies are


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