metrics

Brian Solis shares statistics from a report on social media.  

Marshall Sponder's article mentions different ways to measure social media. He compares different approaches to measuring and explains the pros & cons

Tom Humbarger shares data from an experiment in which a community was actively managed for a while, and then any active community management was

Mack Collier discusses an interesting question. Do we focus too much on defining a specific ROI of social media?

Rohit Bhargava gives an overview of 10 interesting statistics from a report by Sysomos.  

The author shares a way how you can use metrics to demonstrate your ROI. Metrics can me: Page Views, Registrations, Satisfaction, Downloads / Trials /

Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought

Richard Millington offers tips in how to make an accurate membership projection. 'The best way to make a decent projection is by relationships.

This document helps you calculate the ROI and TCO (Total cost of ownership) for your community.

In this video, Olivier Blanchard talks about defining social media ROI and how to calculate the ROI.