measurements

Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought leadership

Brian Solis put together some statistics comparing the success of MySpace and Facebook in regards to visitors and advertising revenue.

comScore did a study on the time users across the world spend in social networks.

Holly Seddon explains why you should record metrics, which ones to look at and how it will help you with your community managing.  

This article contains a categorized list of free tools one can use to monitor social media.

Micah Baldwin on online influence:

Karl Long on Social Media Agencies: "Generally Interactive Agency bread and butter is in “big bang” marketing and implementation, expensive expensive web

"Nielsen//NetRatings, a global leader in Internet media and market research, announced today that April’s top 10 social networking sites collectively grew 47

"Monetising Social Media: A case study in measuring the value of social media marketing online."

"How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media