marketing

Ron Callari reviews some of the worst social media nightmares of the past year, among them the United Breaks Guitars story and Domino's Pizza desaster.

Yolandi looks at 5 companies that are using Facebook fan pages well and highlights what they are doing right: Coca Cola, Adidas, Victoria’s Secret

The key to successful community management is understanding what a community’s interests are.

Brian Solis shares the findings of a recent study on how brands may benefit from conversations in social networks.  

The author writes about social media engagement of brands and how companies should engage in order to be successful while respecting the communities

Research in September by 360i, a search agency in London, shows a direct correlation between the balance of negative and positive Tweets about a movie,

The Guardian reports that the UK has become the first major economy where advertisers spend more on internet advertising than on television

"The comScore statistics state that 70 per cent - nearly nine million in total - of internet users in the country visited certain social media sites in

Despite the recession, spending on social media is increasing, according to a Forrester report.  

Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought