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marketing

The two Cs of success...


Top Ten Branded Social Media Nightmares

Ron Callari reviews some of the worst social media nightmares of the past year, among them the United Breaks Guitars story and Domino's Pizza desaster.  


5 Companies Using Facebook Fan Pages Well

Yolandi looks at 5 companies that are using Facebook fan pages well and highlights what they are doing right: Coca Cola, Adidas, Victoria’s Secret PINK,


The key to successful community management is understanding what a community’s interests are.


Blog Article
Category: Marketing & Promotion

Brian Solis shares the findings of a recent study on how brands may benefit from conversations in social networks.  


The author writes about social media engagement of brands and how companies should engage in order to be successful while respecting the communities they engage


How Twitter can make or break a movie

Research in September by 360i, a search agency in London, shows a direct correlation between the balance of negative and positive Tweets about a movie, and its


Blog Article
Category: Marketing & Promotion

The Guardian reports that the UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a


Online marketing 'must involve social networks'

"The comScore statistics state that 70 per cent - nearly nine million in total - of internet users in the country visited certain social media sites in June, an


Blog Article
Category: Marketing & Promotion

Despite the recession, spending on social media is increasing, according to a Forrester report.  


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