advertising

The author provides a good overview of Twitter's potentially upcoming ad platform, how it will work and how it will influence users.  

Jennifer van Grove looks at a Social Media analysis of the Super Bowl Ads - Alterian SM 2 did a detailed analysis with Sentiment Analysis.  

Yolandi looks at 5 companies that are using Facebook fan pages well and highlights what they are doing right: Coca Cola, Adidas, Victoria’s Secret PINK,

Research in September by 360i, a search agency in London, shows a direct correlation between the balance of negative and positive Tweets about a movie, and its

The Guardian reports that the UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a

Last week, Jennifer van Grove wrote about uSocial selling packages of Facebook friends. uSocial claims that each friend is worth $1 per month, but never gave an

"The comScore statistics state that 70 per cent - nearly nine million in total - of internet users in the country visited certain social media sites in June, an

Jeremiah Owyang talks about contextual based ads and their potential for the future.

Another social media marketing campaign: Kentucky Fried Chicken is having a contest in which participants can win a role in a TV spot as well as a lifetime

Digg launched an advertising model with community ranked ads that lets Digg members vote an ad up or down - making the ad more or less expensive for the